To keep improving, it’s crucial to measure performance using tools like Google Analytics or Google Search Console, watching for increases in organic search traffic and conversion rates. An SEO specialist might then refine your SEO strategies—such as adding more internal links or adjusting target keyword choices—to create a more effective SEO strategy in the long run. In addition to off-page factors such as links, improving the actual structure of the page can have tremendous benefits for SEO, and is a factor that is entirely in the control of the webmaster. High-quality content allows you to incorporate keywords naturally, without resorting to keyword stuffing. By focusing on topics that matter to your target audience and using keywords effectively, you can improve your visibility in search engine results pages (SERPs) for those queries.
Links (like this) work as the glue to hold the internet together. Links also help search engines to discover, crawl, and rank your web pages. When a page is linked to a lot by other pages, this can signal its SEO Anomaly importance to search engines. Perhaps most important is how your site performs on mobile devices.
What is off-page SEO?
Because Google is the dominant search engine, SEO typically revolves around what works best for Google. It’s useful to have a clear understanding of how Google works and why. Google uses artificial intelligence and other additional factors to help rank pages, making it critical to maintain relevant, helpful pages. Of course, some of these keywords won’t make sense for your business. For example, they may target keywords that your customers don’t search for.
Find Broken Link Building Opportunities on Wikipedia
- Especially for businesses, optimizing your site’s SEO can give your brand more exposure and possibly grow your sales and revenue.
- Local SEO services tend to run about $1,500 per month to $2,500 per month.
- You can find the date range selector at the top right of every report.
- The lesson also brushes up on the pros and cons of SEO and how to avoid common outdated techniques.
Yes, external backlinks are essential in SEO (more on that in the next chapter.), but having a proper structure of internal links is equally important. One of the reasons why content updates may have a positive impact on your rankings is that Google notices the frequency of updates and tends to favor frequently updated pages for some queries. No matter how successful a piece of content is, there’s a big chance the traffic will gradually decrease unless you keep it fresh and updated.
Develop a Content Calendar
A great place to start is a keyword research tool where you can look specifically for “question” keywords. Republishing is also a great opportunity to promote your post again on social media and newsletter, or starting a new link building campaign. By focusing on various search intent types (including the informational one) you’ll be able to target various stages of the buyer’s journey.
